The brand Paula’s Choice did an A/B test of their Progressive Web App (PWA). The result? A staggering 40 per cent increase in revenue and a 46 per cent rise in conversion rate. Besides the increased conversation rate, there was also a 55 per cent increase in product views and a 61 per cent increase […]
Monthly Archives: March 2019
How to treat Customer Data as a Business
Finding new potential customers is of utmost importance for every business. As a business you must maximize the chance of getting into contact with potential customers and be ready when they make a business decision. If you don’t, somebody else will be ready instead of you. Paying to spy on customers In the age of […]
Automating App Content Distribution with qonnect
For a business, it is of paramount importance to be present in the mind of people when they make a decision to buy items or to use services. That is the main job of marketing and advertising: to make sure your business is just one click away. For this purpose, social media platforms provide means […]