Interesting thoughts by James Bridle on data which is often compared with oil: Data is a valuable, powerful commodity — but unlike oil, it is unlimited in quantity and in its capacity for harm. Source: Opinion: Data isn’t the new oil — it’s the new nuclear power
Consumers Who Use Mobile Are In-Store Shoppers | PYMNTS.com
social-sharing-top Encourgaing your customers to use their mobile on the premesis is good for brick and mortar stores [1]. This goes against the conventional wisdom that mobiles will kill brick and mortar businesses. This and more can be found in the Remote Payments Study by PYMNTS. They collected and analyzed survey data from 2,300 American […]
How Aldi, a brutally efficient grocery chain, is beating Walmart on low prices – CNN.com
Interesting CNN [1] article about Aldi driving changes in the US supermarket industry. Walmart regards Aldi as “fierce,” “good” and “clever” competitor. Aldi’s price war is driving second and third tier grocery stores into bancrupcy. Mikey Vu, partner at Bain, states that “We haven’t seen a disrupter in the grocery space like this in a […]
To Queue or not to Queue
If you need to know how important a good customer experience is, recent research from Ayden and Adobe [1, 2] provides you with concrete numbers. The overall number is staggering: bad customer experice cost British retailes up to £102 billion (!) every year. In this regard, queues in-store stand for 11% of lost revenues, costing […]
The New Mall Tenant Is Your Office – The New York Times
Interesting NYT article on how shopping malls are converted into offices giving them a second life. If you think about it for a minute, it makes actually a lot of sense: shopping malls are on good locations and offer infrastructure like access to public transport and parking spaces. I won’t be surprised if we won’t […]
I want it all and I want it now
If you ask consumers what is most wantend and expected by online-retail (as Awin did in study in the UK [1]), same-day delivery comes out on top. Virtual changing rooms and plastic free packaging followed on the list. In particular, online shoopers like the simplicity of online shopping (21%) and the ability to be able […]
Ephemeral Apps
In the past, there was an app for everything. People were happy to download those apps. However, people evenually got tired from installing apps for everything. It’s easy to see why this has happened. Some apps did not live up to the expectations, other apps are often used sporadically for a very specific task. For […]
Lush is quitting Social Media
You might be familiar with Lush. It’s a lifestyle products company that sells soap and related products for personal wellbeing. Now this company has decided to quit social media for marketing purposes, citing “being tired of fighting algorithms in newsfeeds”. In terms of numbers, Lush was quite successfull: several 100k followers on Facebook, several 100k […]
How good are PWAs for your Business?
The brand Paula’s Choice did an A/B test of their Progressive Web App (PWA). The result? A staggering 40 per cent increase in revenue and a 46 per cent rise in conversion rate. Besides the increased conversation rate, there was also a 55 per cent increase in product views and a 61 per cent increase […]
How to treat Customer Data as a Business
Finding new potential customers is of utmost importance for every business. As a business you must maximize the chance of getting into contact with potential customers and be ready when they make a business decision. If you don’t, somebody else will be ready instead of you. Paying to spy on customers In the age of […]