social-sharing-top Encourgaing your customers to use their mobile on the premesis is good for brick and mortar stores [1]. This goes against the conventional wisdom that mobiles will kill brick and mortar businesses. This and more can be found in the Remote Payments Study by PYMNTS. They collected and analyzed survey data from 2,300 American […]
Category Archives: Customer
To Queue or not to Queue
If you need to know how important a good customer experience is, recent research from Ayden and Adobe [1, 2] provides you with concrete numbers. The overall number is staggering: bad customer experice cost British retailes up to £102 billion (!) every year. In this regard, queues in-store stand for 11% of lost revenues, costing […]
Introducing LEIA – Your Shopping Avatar
Wouldn’t it be nice of you have your own personal assistant that helps you with all your shopping endeavors? An assistant that goes for you through advertising material and filters out news, coupons that are of interest for you? We are working on a personal assistant that brings these features to your mobile in the […]
The Morawa Content Hub
The transformation from a passive online PDF customer magazine to a content hub was successful for Morawa. Before the content hub was created, customer magazines were available as PDF for download on the Morawa webpage. The PDFs were basically print versions – enriched with links to the online store. This approach was a straightforward reuse […]
Why Rich Push notifications are important for your Business
A click can make a huge difference. It can mean that your business earns money or not. Therefore, as a business you must make it as easy as possible for your customers to spend their money. The fewer obstacles, i.e., clicks, the better. After all, as a business you put considerable effort into the activation […]
What is a Progressive Web App (and why should I care)?
Progressive Web Apps (PWA for short) use web technology to build apps that look like native apps. These apps offer user functionality like working offline, push notifications and can access device hardware traditionally available only to native mobile applications. Why should I care? In contrast to native apps, they cost less to build, since you […]
Introducing the Morawa Content Hub
We’ve implemented a content hub for our customer Morawa as part of their digital transformation strategy. The strategy rests on several pillars, Active Apps, automated content generation and distribution and multichannel engagement. The content hub is the glue of the digital transformation strategy that holds these parts together. It is the central point where information […]
How much Money does Marketing Automation Save?
“It depends” – that’s probably the answer you’ll hear a lot. However, with our platform, we able to put actual numbers on it. Before we discuss the potential savings, we’ll explain or platform setup briefly. Our qonnect platform provides several packages that customers can buy. One of them, the White-Label App, gives our customers a […]
Why active Apps are important
What’s an active app? Active apps are apps that continuously update their content and engage their users. Just like social media platforms, active apps constantly provide users with new information. Content on social media platforms is produced by users. Content in active apps is provided by the business that owns the app. Our customer Morawa […]
Customer Retention with Mobile Apps – The Morawa Case
Morawa uses its mobile app as part of their digital strategy to retain its customers. Why is retaining customers so important? It’s important, because the cost of acquiring a new customer is about 10 to 16 times higher than retaining a customer. According to research from Harvard Business School, just by increasing the customer retention […]