The brand Paula’s Choice did an A/B test of their Progressive Web App (PWA). The result? A staggering 40 per cent increase in revenue and a 46 per cent rise in conversion rate. Besides the increased conversation rate, there was also a 55 per cent increase in product views and a 61 per cent increase […]
Category Archives: Progressive Web App
What is a Progressive Web App (and why should I care)?
Progressive Web Apps (PWA for short) use web technology to build apps that look like native apps. These apps offer user functionality like working offline, push notifications and can access device hardware traditionally available only to native mobile applications. Why should I care? In contrast to native apps, they cost less to build, since you […]