Interesting CNN [1] article about Aldi driving changes in the US supermarket industry. Walmart regards Aldi as “fierce,” “good” and “clever” competitor. Aldi’s price war is driving second and third tier grocery stores into bancrupcy. Mikey Vu, partner at Bain, states that “We haven’t seen a disrupter in the grocery space like this in a […]
Category Archives: Retail
To Queue or not to Queue
If you need to know how important a good customer experience is, recent research from Ayden and Adobe [1, 2] provides you with concrete numbers. The overall number is staggering: bad customer experice cost British retailes up to £102 billion (!) every year. In this regard, queues in-store stand for 11% of lost revenues, costing […]
The New Mall Tenant Is Your Office – The New York Times
Interesting NYT article on how shopping malls are converted into offices giving them a second life. If you think about it for a minute, it makes actually a lot of sense: shopping malls are on good locations and offer infrastructure like access to public transport and parking spaces. I won’t be surprised if we won’t […]
Lush is quitting Social Media
You might be familiar with Lush. It’s a lifestyle products company that sells soap and related products for personal wellbeing. Now this company has decided to quit social media for marketing purposes, citing “being tired of fighting algorithms in newsfeeds”. In terms of numbers, Lush was quite successfull: several 100k followers on Facebook, several 100k […]
How good are PWAs for your Business?
The brand Paula’s Choice did an A/B test of their Progressive Web App (PWA). The result? A staggering 40 per cent increase in revenue and a 46 per cent rise in conversion rate. Besides the increased conversation rate, there was also a 55 per cent increase in product views and a 61 per cent increase […]
How to treat Customer Data as a Business
Finding new potential customers is of utmost importance for every business. As a business you must maximize the chance of getting into contact with potential customers and be ready when they make a business decision. If you don’t, somebody else will be ready instead of you. Paying to spy on customers In the age of […]
Automating App Content Distribution with qonnect
For a business, it is of paramount importance to be present in the mind of people when they make a decision to buy items or to use services. That is the main job of marketing and advertising: to make sure your business is just one click away. For this purpose, social media platforms provide means […]
IKANGAI | Blog | The future of our shopping is Amazon-like? Is it over? Does it mean the crash of the retail industry?
Amazon is the digital 800 pound gorilla that stepped into the brick and mortar arena recently. What does this mean for existing businesses? Is it already too late from them and they just should roll over and give up? We in SOLOMON do not necessarily think so. Find out more why on the ITEA blog. […]
The Mobile Morawa Shopping Avatar
Using loyalty card programs is good for businesses for a number of reasons. First of all, loyal customer spending is 46% higher. Also, businesses can increase their revenue by nearly 50% while retaining only 5% of their customer base with a loyalty card program. And last but not least, a typical business makes about 65% […]
The Shopping Avatar Goes Life
At the EUREKA Innovation Days in Helsinki we took the opportunity to introduce a working prototype of our Shopping Avatar, Mobile Personal Shopping Assistant, respectively, to a broader public. Our prototype shows how we envision the interaction of customers using a Mobile Shopping Assistant and a Micro Popup Store. At its core is the transfer […]