The Shopping Avatar

Broadly defined, an “avatar” is a virtual being that represents a user in a virtual environment. This encompasses not only complex beings created for use in online gaming but any visual representation of a user in an online community [1]. However, avatars are most popular in online gaming, since they represent successful feats of users […]

The end of the checkout area in brick and mortar stores

With companies like Amazon actively pursing their version of the future brick and mortar store, one thing is certain: a dedicated checkout area will be a thing of the past. The checkout process of the (very near) future won’t require point of sale systems. People will just take the items they want to buy and […]

EDGE Computing in Retail

As EDGE computing matures, we will see a broad adoption in retail – actually I’d go as far to say that it is simply inevitably. And here’s why. In times, where timing is everything, businesses cannot afford to miss opportunities to communicate with customers at the right time. Imagine a customer passing your shop. With […]

Connecting Online with Offline via mobile App

Connecting the online with the offline world is something deemed essential for the brick and mortar businesses in the very near future. The challenge is now how to actually implement this connection. Retail giants like Amazon have already a clear vision how this connection looks like: they build shops (Amazon Go) that are able to […]