How does this work?
One possibility to represent the shopping avatar is as QR barcode. In this case, the shopping avatar is a truly physical one: it is possible to simply print the QR Code (for example on a membership card) and thus turn your shopping avatar into a actual physical item. This anchors the avatar in the physical world.
From Physical to Digital
Now, how does the shopping avatar actually travel from one medium to the other? In the case of QR codes it is the scanning of the barcode that lets the avatar jump from one medium to the other. This process is a bit like waking up a program from hibernation: the hibernated avatar resides in the printed QR code and after it’s being scanned, it becomes alive in the App.