If you need to know how important a good customer experience is, recent research from Ayden and Adobe [1, 2] provides you with concrete numbers. The overall number is staggering: bad customer experice cost British retailes up to £102 billion (!) every year. In this regard, queues in-store stand for 11% of lost revenues, costing […]
Tag Archives: Customer experience
Self-Checkout in Brick and Mortar Stores
A crucial part of every customer journey is the checkout process. Imagine for a minute that the online checkout would mimic the process that customers experience every day in brick and mortar stores. The resulting checkout process would require several steps that are awkward, to say the least. First of all, you’ll have to move […]
SOLOMON – Social Local Mobile Indoor
Contrary to many predictions from the past, brick-and-mortar stores are still existing and are not going anywhere anytime soon as they are integral for a customer’s shopping experience. In fact, Amazon, probably THE online shopping platform started rolling out physical book stores and purchased the whole foods chain very recently – working on combining the […]