Finding new potential customers is of utmost importance for every business. As a business you must maximize the chance of getting into contact with potential customers and be ready when they make a business decision. If you don’t, somebody else will be ready instead of you. Paying to spy on customers In the age of […]
Tag Archives: Mobile App
Customer Retention with Mobile Apps – The Morawa Case
Morawa uses its mobile app as part of their digital strategy to retain its customers. Why is retaining customers so important? It’s important, because the cost of acquiring a new customer is about 10 to 16 times higher than retaining a customer. According to research from Harvard Business School, just by increasing the customer retention […]