Using loyalty card programs is good for businesses for a number of reasons. First of all, loyal customer spending is 46% higher. Also, businesses can increase their revenue by nearly 50% while retaining only 5% of their customer base with a loyalty card program. And last but not least, a typical business makes about 65% […]
Tag Archives: Morawa
The Morawa Content Hub
The transformation from a passive online PDF customer magazine to a content hub was successful for Morawa. Before the content hub was created, customer magazines were available as PDF for download on the Morawa webpage. The PDFs were basically print versions – enriched with links to the online store. This approach was a straightforward reuse […]
Why Rich Push notifications are important for your Business
A click can make a huge difference. It can mean that your business earns money or not. Therefore, as a business you must make it as easy as possible for your customers to spend their money. The fewer obstacles, i.e., clicks, the better. After all, as a business you put considerable effort into the activation […]
Introducing the Morawa Content Hub
We’ve implemented a content hub for our customer Morawa as part of their digital transformation strategy. The strategy rests on several pillars, Active Apps, automated content generation and distribution and multichannel engagement. The content hub is the glue of the digital transformation strategy that holds these parts together. It is the central point where information […]
Why active Apps are important
What’s an active app? Active apps are apps that continuously update their content and engage their users. Just like social media platforms, active apps constantly provide users with new information. Content on social media platforms is produced by users. Content in active apps is provided by the business that owns the app. Our customer Morawa […]
Customer Retention with Mobile Apps – The Morawa Case
Morawa uses its mobile app as part of their digital strategy to retain its customers. Why is retaining customers so important? It’s important, because the cost of acquiring a new customer is about 10 to 16 times higher than retaining a customer. According to research from Harvard Business School, just by increasing the customer retention […]