How Physical Stores become more like Online Stores

The US retail chain Nordstrom started to experiment with a small concept store that focuses on services and that doesn’t stock any inventory. It is a familiar concept that other many other businesses have used in the past: they created showrooms for their customers to try out their products. What has changed, however, is the […]

Connecting Online with Offline via mobile App

Connecting the online with the offline world is something deemed essential for the brick and mortar businesses in the very near future. The challenge is now how to actually implement this connection. Retail giants like Amazon have already a clear vision how this connection looks like: they build shops (Amazon Go) that are able to […]