I want it all and I want it now

If you ask consumers what is most wantend and expected by online-retail (as Awin did in study in the UK [1]), same-day delivery comes out on top. Virtual changing rooms and plastic free packaging followed on the list. In particular, online shoopers like the simplicity of online shopping (21%) and the ability to be able […]

The Shopping Avatar

Broadly defined, an “avatar” is a virtual being that represents a user in a virtual environment. This encompasses not only complex beings created for use in online gaming but any visual representation of a user in an online community [1]. However, avatars are most popular in online gaming, since they represent successful feats of users […]

EDGE Computing in Retail

As EDGE computing matures, we will see a broad adoption in retail – actually I’d go as far to say that it is simply inevitably. And here’s why. In times, where timing is everything, businesses cannot afford to miss opportunities to communicate with customers at the right time. Imagine a customer passing your shop. With […]

Self-Checkout in Brick and Mortar Stores

A crucial part of every customer journey is the checkout process. Imagine for a minute that the online checkout would mimic the process that customers experience every day in brick and mortar stores. The resulting checkout process would require several steps that are awkward, to say the least. First of all, you’ll have to move […]

SOLOMON – Social Local Mobile Indoor

Contrary to many predictions from the past, brick-and-mortar stores are still existing and are not going anywhere anytime soon as they are integral for a customer’s shopping experience. In fact, Amazon, probably THE online shopping platform started rolling out physical book stores and purchased the whole foods chain very recently – working on combining the […]